Our Culture

We are leaders not followers – bold, ambitious and can-do. We don’t start with what’s possible, we start with what we want to achieve, then ask ‘what has to be true’? If what we were attempting weren’t hard, we’d be bored.

This is about being real but still choosing to be optimistic. No-one is pretending the glass is full, there’s plenty of work to do – but its damn well not half empty! So we celebrate the wins, and encourage each other to build forward.

Our business is creating transparency in business relationships; so internally we are ‘default share’, even when it feels uncomfortable. This creates trust, and greater context makes for better decision making.

This is our moment to make our mark on the world... blink and we’ll miss it. So we work to ambitious deadlines, launch fast and iterate, always streamline, buy not build wherever possible, and remain decisive amid huge uncertainty.

We are polite, thankful, and straightforward. Everyone is down-to-earth, informal and approachable. We challenge candidly and kindly, disagree well, always assume positive intent, and thrive on feedback..

We keep our organisation simple, valuing people over policies. We encourage ownership and decision-making. We are focused on what’s needed and we see things through.